Behind the board

With the analogue style of pitch side board sponsorship becoming less appealing in the digital age, we created the concept of providing the sponsors with an opportunity to add a 45 second promo to communicate what they offered to the club stakeholders. The idea was that each board would have a QR code that supporters at the ground could use to access the advert, making the 2 dimensional boards become interactive. In addition, these bite size adverts would run at the beginning of a livestream, at half time and at the end of the game. The pitch side board suddenly had mass appeal again.